WhatsApp is opening its calls to people who do not have the app. As reported by Social Media Today, account holders can now share a custom link that lets outside participants join encrypted calls as guests. For businesses that already talk to customers on WhatsApp, this removes a common friction point.
How WhatsApp Guest Calling Works
Only people with a WhatsApp account can create a call link. Guests open the link, even from a computer browser, enter their name and wait in a waiting room until the host approves them. Calls can be one-to-one or group calls with up to 32 people, and hosts can remove a guest at any time.
Guest Limits and Host Controls
- Guests need the host’s approval before joining.
- They cannot see other participants’ phone numbers.
- They cannot send messages or add anyone to the call.
- Calls stay end-to-end encrypted.
Why It Matters for Marketing and Customer Service
The update positions WhatsApp as an alternative to group video tools such as Zoom and Microsoft Teams, and the article notes the app has been gaining traction in the U.S. among privacy-focused users. WhatsApp is also reportedly working on calendar integrations that would let you create a call from Google or Outlook calendars.
- Offer quick consultation calls to leads without asking them to install anything.
- Use a link in follow-up emails or social posts to move prospects into a live conversation.
- Pair calls with WhatsApp chat for support and appointment reminders.
Frequently Asked Questions
Do guests need a WhatsApp account?
No. Guests join through a link and enter a name, but only account holders can create the link.
How many people can join a guest call?
Group calls support up to 32 participants.
Is guest calling secure?
WhatsApp states calls remain encrypted, and a host must approve every guest.
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