TikTok is taking its ads off the app entirely. On August 25, 2026, the platform announced a major expansion of its Out of Phone advertising program, adding six new media partners and five new European markets to bring TikTok-style content onto real-world screens.
What TikTok Announced
TikTok’s Out of Phone program, which first launched in 2023, lets brands display TikTok content across physical venues beyond standard billboards and retail displays. The August 25 expansion adds six new media partners, Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media, and C-Screens, joining TikTok’s earlier partnership with Vistar Media. Combined, these partners extend TikTok’s out-of-home reach across the UK, France, Belgium, Spain, and Italy.
Where TikTok Ads Are Now Showing Up
New placements include wellness centres, shopping malls, outdoor TV screens, bars, supermarkets, and universities, putting TikTok content in front of audiences during moments when they aren’t scrolling the app at all. TikTok is also allowing marketers to incorporate user-generated content into these external placements, carrying the platform’s native, creator-driven style into physical spaces rather than swapping it out for traditional polished out-of-home advertising.
Why This Matters for Advertisers
This move fits a broader shift in social media trends: platforms are no longer treating in-app and real-world advertising as separate channels. By letting brands run the same short-form, creator-style content that performs well in-feed on physical screens, TikTok is extending a campaign’s reach and repetition without asking advertisers to produce a second, separate creative format for out-of-home. For a brand already investing in TikTok content, that lowers the cost of testing out-of-home advertising meaningfully.
It also signals where TikTok sees growth. Rather than only competing for attention inside a crowded in-app feed, the platform is positioning its ad inventory as an extension of everyday physical environments, from a university dining hall to a supermarket checkout line, expanding the addressable audience beyond people who are actively on the app in that moment.
What Businesses Advertising on TikTok Should Do Now
If your business already runs TikTok ad campaigns, especially in the UK or the newly added European markets, it’s worth checking with your TikTok ads representative or self-serve dashboard about Out of Phone placement availability and minimum spend requirements, since out-of-home inventory has historically required different budget tiers than standard in-feed campaigns. For businesses not yet using TikTok ads at all, this expansion is a reminder that the platform’s ad ecosystem keeps growing well beyond the scroll, and creative built for TikTok’s native style now has a life beyond the app itself.
Frequently Asked Questions
What is TikTok’s Out of Phone advertising program?
It’s TikTok’s out-of-home advertising initiative that displays TikTok-style video content on physical screens and venues, such as malls, transit, and outdoor displays, rather than only inside the TikTok app.
Which countries did TikTok add for this expansion?
The August 25, 2026 expansion covers the UK, France, Belgium, Spain, and Italy, adding six new media partners: Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media, and C-Screens.
Can brands use user-generated content in these out-of-home placements?
Yes. TikTok is allowing marketers to incorporate creator and user-generated content into Out of Phone placements, keeping the native, authentic style consistent between in-app and physical advertising.
Do I need a separate ad budget for TikTok’s Out of Phone placements?
Out-of-home inventory typically involves different spend tiers than standard in-feed TikTok ads, so businesses should confirm availability and minimum budgets directly through their TikTok ads account or representative.