Meta keeps building out its creator toolkit. According to Social Media Today, the Edits video app now supports audio links, a Trending topics feature and Kits, while Instagram adds a “Use as reference” option for Reels. Here is what changed and how brands can use it.
What’s New in the Instagram Edits App
- Audio links: creators can attach links to specific songs and sounds in Reels so viewers can tap to listen.
- Trending topics: shows what is driving engagement among a creator’s audience, currently limited to accounts with more than 10,000 followers.
- Kits: saves visual style elements as a reusable group so a signature look stays consistent.
- More visual effects tools for editing inside the app.
How Reference Reels Work
On any Reel shorter than 90 seconds, tap the three-dot menu and choose “Use as reference.” The original clip plays in a small, movable window inside the camera so you can watch, pause and time your own footage with a countdown. Instagram positions it for response videos. The feature is currently available only on iOS.
Instagram Is Removing Reels Linking
Instagram will remove its Reels linking option, which connected clips into a series, on October 28. The company says the goal is to simplify the Reels experience. The article suggests it may signal a shift toward longer-form viewing, including on connected TV.
How Brands Can Use These Tools
- Build a Kit from your brand colors, text styles and effects so every Reel looks consistent.
- Use reference Reels to answer customer questions or react to trends quickly.
- Add audio links when a track is central to the concept.
- If you rely on series linking, plan another way to connect clips before October 28.
Frequently Asked Questions
Who can use Trending topics in Edits?
For now, accounts with more than 10,000 followers.
Can I use any Reel as a reference?
The option works on Reels shorter than 90 seconds, and it is currently iOS only.
When does Instagram remove Reels linking?
The removal takes effect October 28.
Need Help With Your Reels Strategy?
Visuapex Creatives plans, shoots and edits short-form video for Miami brands. See our social media services, browse our case studies, or book a free consultation.