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Flat illustration of a squiggly thread line representing Meta letting advertisers run Threads ads without a matching Instagram username

Threads Ads No Longer Require Instagram

Meta dropped the rule requiring matching Threads and Instagram usernames to run ads, letting brands advertise on Threads with no Instagram presence at all. Here’s what changed and why it matters.

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Flat illustration of a voice waveform and call icon representing Twilio's GPT-Live-1 voice AI integration

Twilio Adds Live Voice AI With GPT-Live-1

Twilio has integrated OpenAI’s GPT-Live-1 into its Voice and Media Streams platform, letting businesses build inbound and outbound voice agents that listen while they talk. Here’s what it means for marketing and support teams.

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Flat illustration of chat bubble icons representing Zendesk's industry-specific specialized AI agents

Zendesk Launches Industry-Specific AI Agents

Zendesk introduced Specialized AI Agents in September 2026, pre-configured for specific industries like retail and financial services rather than a single generic bot. Here’s what changes for customer service teams.

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Flat illustration of a chain link icon and lock badge representing Facebook's new link post limits for Pages

Facebook Caps Free Link Posts for Pages

Meta is now limiting many Facebook Pages to two free link posts per month unless they subscribe to Meta One for Business. Here’s what the cap means for marketers who drive traffic from Facebook.

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Flat illustration of a bar chart converging into a single point representing Fairing's multi-channel attribution

Fairing Tracks Attribution Across AI Search

Fairing launched Advanced Attribution in September 2026, measuring what actually drives sales across podcasts, TV, creators, and AI search tools. Here’s why marketing attribution is finally catching up to how people really shop.

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Flat illustration of a chat bubble with a hash number symbol representing X's new Numbers feature in XChat

X Numbers Let Strangers Message Safely

X Numbers officially launched in September 2026, giving users a private numeric code inside XChat so people who aren’t connected can message or call them without sharing a phone number. Here’s what it means for brands on X.

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