LinkedIn published new guidance on September 16, 2026 for using its Companies Hub inside Campaign Manager, and it gives B2B advertisers a much clearer way to find and target decision-makers who are already paying attention to their brand.
What the Companies Hub Does
The Companies Hub is LinkedIn’s dashboard for tracking which accounts are engaging with your organic and paid content. LinkedIn’s new guidance lays out a four-step approach: upload a company list or connect your CRM to combine LinkedIn’s engagement insights with your own first-party customer data, use the Companies dashboard to see which accounts are engaging and filter by engagement level and job seniority, build retargeting campaigns focused on the accounts showing the strongest signals, and track how those follow-up campaigns perform to see where each prospect sits in the buying journey.
Why This Matters for B2B Advertisers
LinkedIn’s own advice sums up the approach well: pick a group of accounts that look like your best customers, connect your CRM or company list, and watch which of those companies start engaging. That is a meaningfully more precise way to spend a B2B ad budget than broad job-title targeting alone, because it combines engagement signals with account fit rather than guessing at who might be interested.
How to Put This to Work
If you run B2B campaigns on LinkedIn, start by building a company list of your actual best customers rather than an aspirational one. Connect it in Campaign Manager, watch the Companies dashboard for a few weeks to see which accounts show real engagement, and then build a retargeting campaign aimed specifically at those companies’ decision-makers. This pairs well with the individual-profile visibility we covered in our piece on why LinkedIn profiles win the majority of AI citations, since account-level targeting and individual credibility building now reinforce each other on the platform.
Frequently Asked Questions
What is LinkedIn’s Companies Hub?
It is a dashboard inside Campaign Manager that shows which companies are engaging with your organic and paid LinkedIn content, filterable by engagement level and job seniority.
Do I need a CRM connection to use it?
LinkedIn’s guidance recommends connecting a CRM or uploading a company list to combine LinkedIn’s engagement data with your own first-party data, though the Companies dashboard itself works without that step.
How is this different from standard LinkedIn ad targeting?
Standard targeting relies on firmographic and job-title filters. The Companies Hub adds real engagement signals, letting you retarget accounts that have already interacted with your content rather than targeting purely on fit.
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Source: Social Media Today.